Tips On Choosing A Domain Name

Published October 6, 2008 |

So your business is up and running, your website has been designed, and the time has come to choose a domain name for your site. Some people consider this step a non-issue, and give very little thought to it, choosing the first thing that pops into their head.

Don’t fall into this trap; choosing a good domain name for your website is very important, and could mean the difference between success and failure of your site. Luckily, there are some fairly simple guidelines that can help you choose a powerful, effective domain name.

The best domain names are ones that people can easily remember. Say your business is called “Cathy’s Cookies”. Don’t choose a complex name like “thebakingqueen” or “bestcookiesever”. People won’t remember those obscure phrases and are likely to give up trying if they can’t easily find your site.

Also, besides being memorable, your domain name should somehow be related to what your website is about. That way, when people see your domain name they have a good idea what kind of site they will be visiting.

So, using the Cathy’s Cookies example, a good domain name might be, simply, cathyscookies, or cathscookies, to shorten it.